Showing posts with label Thinking Out Loud. Show all posts
Showing posts with label Thinking Out Loud. Show all posts

Monday, June 30, 2008

Live commentary (shared note taking)

I just saw a cool use of a new tool - CoverItLive!

Right now, Kristin Hokanson is at the NECC and taking notes. What's cool is that I can read her notes as she takes them. What's really cool is that others can join and help her take notes!

Are you interested in seeing what she noted about the session she took from David Jakes and Dean Shareski's presentation? Check out her blog "The Connected Classroom". During the session, the notes were appearing as she (and others) was entering them.

She took a snippet of code from CoverItLive and embedded it into her blog and then as she typed, it appeared on her site. Since I can't make it to the conference, this is a great way for her to share what she is learning with me (and you!). Also, now she has the notes to the session stored on her blog for future reference.

Is there a meeting or session that you will be attending that others would like to get the highlights - as they are happening? - They could even give you questions to ask the speaker!

Soooo many really cool tools are out there! And they are all easy to use!

Thank you for sharing Kristin!

Tuesday, June 10, 2008

BSA Starting Open Source Software Developent Projects

The Boy Scouts of America has just started developing an Open Source Software project at: http://opensource.scouting.org/


Their mission statement reads:

We are committed to serving the needs of the community. Our Open Source Initiative is dedicated to bringing together the Scouting Community and the Open Source Community in a joint effort to serve the needs of the wider community of software users.

In the welcome page, it states:
In the tradition of the Open Source Movement, the resources of the OSS Website are "Open" to the community. We welcome the participation of organizations who face the same sort of technology issues that we do. Many of the challenges faced by the local Boy Scout Councils, and their volunteers, are the same challenges that other non-profit organizations deal with every day.
If your organization has similar technology needs as BSA, then this might be something worth exploring and getting involved. I think it is a great idea for BSA to tap the resources of all the Scouts and Scouters (adult volunteers) to help build the tools that they all need - and in the process share it with everyone else.

It makes me proud to be a part of such an organization.

Thursday, June 05, 2008

Ask the Expert

Knowing the following:
eXtension has an "Ask an Expert" feature that is supported by numerous Extension Agents and Specialists from across the country. They answer questions in about 16 different categories with more to be added.

Extension Services across the country have publications on MANY different topics.

Background:
I recently revisited the AllExperts site and thought about a question that has been on my mind for quite some time. It first came to me when I learned about Wikipedia.

Question:
Would an agent or specialist participating in others (i.e. AllExperts and Wikipedia) as an expert and contributor be a good way of marketing Extension?

My Current Opinions and Thoughts:
Yes, it is good for agents and specialists to participate and contribute in other sites where 'experts' are needed and recognized with one caveat. There must be a way for the contributions to be recognized as coming from an Extension Agent or Specialist. This can be done in Wikipedia by each individual creating and maintaining a user page with information about credentials and of course their association with Extension (with links). This may require that we maintain two separate accounts - one for when they are representing Extension and one for when we want to post something that should not be associated with Extension - i.e. personal opinions that aren't backed by research.

When we contribute we need to be sure to reference (and link when appropriate) Extension publications, services and expertise.

The argument against this is that we are providing these other services free content and expertise, improving their reputation - which may drive traffic away from our sites. I disagree with this argument. IMHO, the more we can be seen as expert participants on other sites, the more traffic will be driven to our own sites.

Besides, the Extension mission is to disseminate the researched based information to the public. Doesn't it make sense to take advantage of all the venues we can to achieve that goal? Let me make a physical world analogy - if we had the opportunity to talk to a large group of interested people that someone else gathered together, wouldn't we take advantage of that?
Of course we'd wear our Extension name tag and mention Extension services and products in our talk. So, what's the difference?

The problem I see is that most of us are assigned a geographic region to serve. With the web, we are serving a many more than our region and most in our region will never see the results of the time we spend in these endeavors. How do we justify spending time on these type projects to our funders - who primarily care about the people in their geographic region?

Call for discussion:

I don't claim that I'm right in my thinking - that's why I'm posting. I'd like to hear your opinions and reasoning - especially if they disagree with mine!

Should agents and specialists be encouraged to contribute to non-Extension sites? If so, how should those activities be encouraged?

How can they be rewarded and recognized for the time it takes?

How can we 'sell' it to our funding sources?

Thursday, February 14, 2008

Unable to Learn? Or Unwilling to Learn???

In working with a lot of people in the area of technology, I hear "I'm not tech savvy" or something along those lines an awful lot. Usually it is a very intelligent professional person. Most of them hold advanced degrees in their field.

As an IT Trainer, how do I get them to become tech savvy? Or maybe I should ask how do I get them to want to become tech savvy?

I honestly believe that there are very few of these people that are unable to learn. The issue is how to get them to 'want' to learn. Is it possible that in today's world, they don't know about the benefits of being 'tech savvy'? Do they think it is just too hard? Do they lack the confidence in being able to learn? Are they using this as an excuse to get out of doing work? Are they afraid? If so, of what?

I don't have the answers. I suspect that I'm not even asking the right questions.

It wouldn't be so bad if their ignorance only affected them. In today's world, their ignorance affects everyone around them. Their co-workers waste a lot of time because they are working on projects with them. The organization loses because countless hours and dollars are wasted, knowledge is not being shared and work is being duplicated to name a few ways their ignorance affects others.

I'm working with a team and we'll have a conference call that will last 2 hours. If the team members could/would post their reports to the web (wiki) prior to the conference call, the secretary's job would be much easier (and more accurate) and our conference call would last a fraction as long. We could spend that time addressing the issues for which we need everyone's input.

If the team members were more tech savvy, we could use some web conferencing software and save hundreds of dollars of phone charges, run a much more efficient meeting, show many of the things we'll be talking about and have a recording for those who were unable to attend.

None of these require skills much beyond being able to type into a web page form, use a word processor or plug in a headset.

I'm done ranting for now...
Your comments would be greatly appreciated!

Monday, December 03, 2007

Do You Blog? or Why Blog?

Lee and Sachi LeFever of The Common Craft Show have produced Blogs in Plain English an easy-to-understand introduction to "What is a blog?"

Anne Adrian blogged "What is a blog" and added more to that - and amplified the message by spreading the word. I'm taking what Anne wrote, adding to it, and amplifying the original message. Everyone benefits. Perhaps you will start blogging about something in which I'm interested and I'll benefit.

I see a blog as everything the LeFevers and Anne say it is and more.

  • A vehicle for self expression.
  • A time saver - answer that question you are going to get 100 times this month once and for all. The next time someone asks, just point them to your blog.
  • A great replacement for 'newsletters' (and cheaper to deliver).
  • A way to help others.
  • Payment to those I read. Sort of a "Pay it forward" type thing.
  • A learning tool - I definitely learn more about what I write by blogging about it. If you want to truly learn and understand something, try explaining it to someone else.
  • If you write well enough about a topic that enough people are interested in (see Long Tail) you might even be able to make some money by becoming a "ProBlogger".

Kevin Gamble blogged about needing to "Be the Ball" in order to 'grok' or fully understand something. Blogging is one of those things you must "Be the Ball" before you can figure out what's in it for you.






Are you ready to start? Don't you have something to say? Everyone has something they can contribute to mankind.

Friday, November 02, 2007

Using twitter as a 'microblog'

Most of the people I follow on twitter use it more to share what they are thinking, feeling or doing. Momku does it in a very interesting and entertaining way. All of her 'tweets' are in haiku style.

I'm being followed by a couple who I can only assume follow me in an effort to increase their number of followers (hoping that I'll follow them in return). Their mistake.

Usually when I'm notified that someone is now following me (I receive an email), I'm curious enough to go to their twitter page to see if it is someone I know and would want to follow or try to figure out what is their motivation for following. This usually gets their web site hit one time by me and I move on.

Today, I got notified that I had a new follower "21st Century Citizen". I was curious to see who it was and found that they are using twitter - very effectively - as a microblog. While sometimes some of those I follow use twitter as a microblog, that is the minority of their tweets. "21st Century Citizen" is using it as a way to promote environmentalism by sharing links to related web sites and articles. Of course I clicked on their home page link as well. If I were interested in this topic, I probably would have followed them in twitter and subscribed to their blog (using my RSS reader). But, I'm not, so I won't.

I don't respect their spam like method of marketing. However, I do respect how they are using the tools and can see this as a quick way to share information - with those interested.

Del.icio.us would be a better tool for sharing links with brief descriptions, but they would lose out on the 'spam marketing option'.

What I did learn from them is that twitter could be a good way to share lots of small pieces of information with a large (or small) audience. Maybe a way to share a 'tip of the day' in your area of interest. If there were someone who shared one short (twitter limits you to 140 characters per tweet) tip each day (or just each week) on a topic I was interested in, I would follow them. Hey, that sounds like a good idea. I think I'll try it. Are you interested in an IT Tip of the Day? Follow me at: http://twitter.com/ittotd and we'll see how long I can keep it up. (you can help me by sending me tips to use) Maybe several of us could use post to this - contact me if you are interested in 'co-tweeting'.

What do you know? Maybe a micro-blog will be easier to maintain than a regular blog. I'll let you know.

One nice thing about using twitter as a micro-blog is that I'll easily be able to see who is subscribed (following). Which is a great lead in for my next article - how to count who's reading your blog.

Saturday, October 13, 2007

Blogs of Interest to Extension Agents

A good first step into the world of blogging is to start following some good feeds. Subscribe to them in an RSS reader of your choice. (See: RSS For Beginners)

This article was started months ago and I just kept adding links to blogs and categorizing them. Then Anne Adrian's (from Auburn Extension) PageFlakes sparked an idea. A better way to share feeds that might be of interest to the people I work with. So, I created my own PageFlakes page for you to use to find some feeds to get started. As you surf the internet, look for the RSS Logo icon on the page or in the location panel or button bar. When you see this logo, look at the page and ask yourself, "is this the type content I want to keep abreast of?" If so, then add it to your feed reader. Before long, you'll be keeping up-to-date in your field and know more about what's new and what's going on than most of your peers.

If you know of a feed that would be of interest to Extension Agents, please add a comment to this article or email me.

Wednesday, October 10, 2007

Google Docs

Google Docs is a GREAT way to share documents (word processing files, spreadsheets and now presentations) and work with other people. If you haven't used it yet, you owe it to yourself to take a look! All you need is a Google account.

The key to working smarter is working together. Today, there are lots of tools that can help you do this more efficiently and Google Docs is one of them. I'll write about others I use in future articles.

I have been using Google Docs for about a year now. Now, I save very few, if any, documents to my hard drive. They all go into Google Docs. The straw that broke the camels back and pushed me into using Google Docs for just about everything I do happened one day this spring. I needed to see the budget my secretary kept on her computer and she was out of town for a week. There was no way I could get to that file (legally). When she got back, we put that spreadsheet into Google Docs where we could both access it and work on it. I've heard of many others having similar experiences.

Reasons I love Google Docs:

  • I can access my files from any computer connected to the internet. Very nice if you use more than one computer.
  • Other people (I choose who) can be invited to edit - this is the REAL power
  • Other people (I choose who) can be allowed to view
  • Documents can be published to the web to share with a lot of people with two clicks
  • Every change is recorded - along with who made the change
  • Integrated with Google Mail (if you use gMail)
  • Post directly to your blog
  • FREE
  • EASY
  • FAST

Reasons Google Docs is not perfect:
  • It is not a desk top publishing (DTP) application. For the rare occasion when I need to format a document for paper beyond the capabilities of Google Docs, I save it to my computer and use the appropriate application for DTP. I use Google Docs to create, get others' input and help and then do any final layout using a DTP app on my computer.
  • I find it easier to move around and edit a spreadsheet using Excel or Calc. So, if I'm going to be doing some major work on a spreadsheet, I'll work on it locally and then upload it when I'm done.
  • Presentations doesn't allow me to edit the background or add animatation.
  • Presenations doesn't allow me to save as a PowerPoint file.
  • It does about 95% of what I need a word processor to do, about 90% of what I need a spreadsheet application to do and about 80% of what I need a presentation application to do. What I lose in functionality, I more than make up for in other ways.

Over the last year, Google Docs has made a lot of improvements and new features are being added at a fast pace. If it doesn't do what you need today, keep watching.

For a quick overview of Google Docs, see: Google Docs in Plain English.

Saturday, October 06, 2007

In BSA WoodBadge Training they taught us to teach the youth leaders how to teach using the "EDGE Training" techniques.

This is a simple four-step process used for teaching any skill.

  • Explain—The trainer explains how something is done.
  • Demonstrate—The trainer demonstrates while explaining again.
  • Guide—The learner tries the skill while the trainer guides him through it.
  • Enable—The learner works on his own under the eye of the trainer.
From The Youth Leadership Training Continuum
A more detailed explanation at the October 5 Scoutmaster Blog

This applies to teaching adults as well as youth.

Thursday, October 04, 2007

Paradigm shifting tools

The world is changing. I really enjoy finding or identifying tools, trends, etc. that I think will effect the rate of change. Finding those things that have the potential to cause global paradigm shifts.

I saw several this morning. All in a 20 minute talk by Hans Rosling.

1. The obvious one was the topic of his talk. How money and political leaders have changed and are changing the health of their countries. Making the public aware of these trends is a great first step towards making changes.

2. Less obvious: new software (at least new to me) can be used to present complex information in easy to follow and understand formats. I had never seen animated graphs like his before. He used it to show global trends, but it won't be long before it will be used in K-12 classrooms to show how much food is wasted in the cafeteria.

3. He concludes his talk about freeing and making understandable the information that is paid for by the public. This requires that the information be ANIMATED, LIBERATED and SEARCHABLE. Gapminder and Google are working towards this end. Reminiscent of Kevin's article "Open Access In Scientific Publishing".

4. PowerPoint presentations (or Google Presentations) will become better (less boring and more infomative) in the future (woo hoo!!!)

5. Social networking tools work. I found out about this when reading my RSS feeds (subscribed to rconlon's del.icio.us feed) You are discovering it by reading this blog directly at http://blog.johndorner.com/ in your own feed reader or it might have been delivered to your email by FeedBurner or other similar service. Those who aren't using at least some of the new social networking tools are getting left behind.

What's really cool - is that you can play with the same software and dataset that Hans Rosling used in his presentation at: http://tools.google.com/gapminder/.

Thursday, September 27, 2007

More on Presenting

QOTD: "(powerpoint) bullets don't kill people, people kill people"
I saw this same quote in both Visuals In PowerPoint by Rowan Manahan and in Death By PowerPoint by Alexei Kapterev.

I found these on Slideshare.net this is one of the playgrounds of the Knowledge Worker 2.0 Great stuff here!!! Great place to share your stuff!!!

I don't create many PowerPoints, but the ones I've used recently are there. But, what is even more important are the ones that are in my list of favorites. Those are the really good ones.

I've got to start blogging more... Sorry, I haven't been keeping up my end of the bargain. However, I have been using del.icio.us, SlideShare and Twitter for sharing information, links and my thoughts. If you aren't using these, please look into them!

Monday, September 10, 2007

Hospice Management for Old Media?

In Jim Langcuster's from Alabama Cooperative Extension post Hospice Management for Old Media he thinks about how all media has become demassified and how Extension should deal with it. I think he summarizes it well when he says:

"Newspaper, radio and television now are only small parts of a considerably larger picture — valuable, yes, but only elements of a much larger mosaic. Likewise, there is no such thing as an Extension audience but rather an infinite variety of micro-audiences that are still amenable to Extension knowledge, provided it’s disseminated in the right way."
There are numerous ways content providers should be getting their content out to the public. If you are still relying on the old media (newspaper, radio and television) as your primary means, start looking at other methods.

If you are still using the old media as a way to get your information, please learn more about RSS/Atom and feed readers like Google Reader or any of many others.

Wednesday, August 15, 2007

Follow up on using Gmail

It's been a month since I switched to Google Mail. All of my mail accounts are forwarded to my gMail account now.

Overall, I would say the experiment has been a success and I don't plan on moving back to using desktop clients (i.e. Thunderbird or Outlook).

Observations:

  • I REALLY like having my address book available from everywhere and not have to sync it.
  • It is a much better interface than the university's "WebMail" (squirrelMail).
  • I like the gMail Notifier (mac or windows) and needed it to make gMail my default email client.
  • Tagging took a little getting used to - slightly different than using folders but similar enough to not be a problem. Has more advantages than using folders - i.e. a message can be have several tags.
  • Very fast "Search" capabilities.
  • 2GB of FREE storage space!!!
  • Tons of keyboard shortcuts.
  • Good spam filter - only a few spam messages have passed through and I haven't found any good messages in my spam folder - which automatically deletes messages after 30 days.
  • It's cool how it displays all the messages in a thread when a new message is delivered.
  • Overall - VERY easy to use.
Until something changes, I plan to continue to use gMail as my only mail client.

Wednesday, July 11, 2007

Moving Online - GMail - the final frontier

I work from too many computers to be able to successfully keep my email address books on all of them up-to-date. I add an address on this one, then delete an address on another one. Before long, I have several different (and all incomplete) address book.

I tried Plaxo, but could never get it to synchronize.

So, it's time for a Kevin Gamble type experiment. I'm going to try using Google Mail as my only mail client. I've imported my address books and have all of my mail accounts being forwarded to my GMail account. I've been using GMail as a storage place for all of my Sent mail for several months now (BCC all messages to that account and set up a filter to automatically archive messages from my other accounts). I've resisted using GMail as my primary because I felt it just lacked the features I 'needed' in order to work efficiently. But now my frustration from working from different computers has just gotten the best of me - time to make a drastic change in the way I work.

It will be an interesting experiment. I'll let you know how it comes out.

A couple months ago, I stopped saving files to my hard drive (and using the flash memory stick only for backups) and started using Google Docs almost exclusively for my word processing and spreadsheets. There have only been a few features that I've missed. Otherwise, I've been VERY happy with that experiment. I even used ZoHo for creating a presentation.

I have also stopped (mostly) using my browser's bookmarks in favor of del.icio.us and have been THRILLED with that move.

My pictures are going either into my Facebook account or into Flickr.

I'm storing my presentations on Slideshare.

What's left?

Would you like to join me in this experiment? What are you liking or missing?

Friday, July 06, 2007

Making Impacts

Last week I talked to the Pennsylvania, Maryland and Delaware Associations of County Agricultural Agents about collaborating online, web 2.0 and using wikis (there division between all three of these is very hazy). I had a great time visiting with the agents up there and enjoyed their hospitality (and crabs).

During the presentation on wikis, we created a PACAA wiki using PBwiki. Ken Balliet started the home page with a great introduction. I especially like it where he asks, "Who is the webmaster of the PACAA wiki?" and answers, "YOU ARE!" (referring to the PACAA members).

They have some great agents doing some great things up there.

Wednesday, June 20, 2007

Presence technologies

Twitter, Jaiku, Facebook, Kyte, Plaxo, Del.icio.us etc.
These are some new applications you might want to learn more about.

The only way to 'grok' these is to get in there and try it for a couple of weeks. Find some friends and do it together.

My id on Twitter, and Delicious is "jdorner".
On Facebook, just search for John Dorner. One of the advantages of having an uncommon name is that there are only two of us on Facebook - so far.

Robert Scoble has a good intro to some of these.

I'll be blogging about these and some others when I have some time to blog. Right now, I've got to go catch my plane.

Thursday, May 24, 2007

"My audience doesn't use the internet"

I've heard more educators say - "My audience doesn't use the internet" or they "don't have email". If your audience isn't extremely poor (i.e. living in assisted housing or homeless), maybe you could do them more good by teaching them about the benefits of using the computer and the internet than anything else you can teach them. Teach them how to learn and the best tool to do that with is a computer connected to the internet.

If you are dealing with business people (farmers are business people) and they aren't computer literate - they won't be business people (or your clients) very much longer. In today's world, if you aren't keeping up, you're falling behind.

Diane Ducharme (an Extension Agent who works with vegetable producers) and I were talking about this after lunch today and brainstormed about how becoming computer literate could help a vegetable farmer. Some thoughts we came up with:

  • weather info
  • pesticide data sheets and labels
  • access the most current Ag Chem Manual
  • comparison shop for equipment and parts - save money by finding the cheapest sources
  • buy equipment, parts, anything else - and have it delivered to the farm
  • parts manuals (that the hard copy that came with the piece have been lost)
  • follow the markets
  • reduce accountant costs by using accounting software
  • keep field records - production, inputs, pesticide applications, etc.
  • keep up to date with the news - including the production magazines
  • communicate more easily with the Extension Agent
These are just a few - how many more can you come up with?

Wouldn't some educational programs teaching those who aren't computer literate about these tools be more beneficial than teaching them about the most recent advances in production technology?

Which is going to help them keep the farm or stay in business longer? Teaching them about the latest advance or teaching them how to find out about the latest advances from now on?

Reminds me of the saying about teaching a man to fish.

More thoughts on Twitter

I've been using Twitter for a month or so now and have come to like it. When I start my day, I usually check my Twitbin or Tweetbar, then on to my 'a-list' folder of RSS Reader (currently I'm using Google Reader). If I find something interesting that prompts a post, I'll post a blog article - like I'm doing now. Then I check my e-mail. That reminds me - let me go look at the subject/senders and see if there is anything that can't wait another 5 minutes - nope there isn't.
Slacker Manager put it this way, "Some have called Twitter a form of microblogging and I think that’s a helpful way of looking at it."

Some of the people I follow occasionally post useful links or mention topics that will direct my learning. Others I follow for their humorous comments. Some I follow to develop or improve a relationship. Most of the people I'm following now are people I might see or even talk to just once or twice a year. Twitter let's me keep up with what's going on in their lives on a daily basis, so when we do meet, we can have much richer conversations.

I'm looking forward to the day when I have more of my co-workers in my friends & followers lists. Then - we could ask questions and carry on psuedo asynchronous conversations in Twitter space. - sort of like an archived chat room that we could all keep check on - without cluttering email boxes. My biggest frustration is the frequency that twitter is 'down'. I suspect this is the price of success - growing faster than they had imagined.

If you are interested in getting started with Twitter, here's a good read. "The Several Habits of Wildly Successful Twitter Users"

Friday, May 18, 2007

Evaluating Educational Blogs

It's hard to know the impact of your blog. If you're lucky, 1% of the readers leave a comment - maybe more if you are wrong or writing about things based on opinions. How many of my readers actually learn from what I write? How many people read what I write? I can't count page hits or user sessions - they can give me trends and who knows how many bots and spider hits are there as opposed to real eyeballs. Or how many of the real eyeballs landed here and said 'this isn't what I wanted' and left. Another problem is that they don't count the people who read the posts in their RSS reader or have it emailed to them via a service like FeedBurner.

One tool I recently came across (still in beta) is RateItAll. You can get a widget to put on your blog that lets readers (assuming they come to your blog page) rate your blog. Come to this blog's page and rate it. Ideally, something like this would be on every article - so I can get some feedback on each article. But still, I miss all the people who don't come to the blog's site to read the blog.

So, I'm left to judge the effectiveness of this blog by the comments I get from personal conversations with the people I'm writing this for (like Anne Adrian said - "Write to a particular person or a small group with similar interest"). Do I see references to my writings in other's (those for whom I'm writing) blogs? Questions I get related to things I've written about are also another indication of its success.

Based on these measures, it is successful. But, are these measures quantifiable? I guess, theoretically, you could keep count of all those comments and questions, but not realistically. How can you justify to the bean counters that posting to a blog is beneficial to the company?

If your measure of success is the number of widgets sold, then you could use Google Analytics to count how many clicked through to the "Purchase" page. But, if your objective is to change people's behavior through education, how do you measure that?

I'm still searching for answers to these questions. If you have any, PLEASE share them!

Tuesday, May 15, 2007

Can Blogs Replace Newsletters

For several months I've been thinking about whether hard copy newsletters should be (and could be) replaced or augmented with blogs. Many send out periodic (monthly or quarterly) newsletters with information for their clients. I used to write a monthly newsletter and have abandoned that for a couple of blogs - this one for non-EIT supported topics and I contribute to Tech Talk for EIT supported stuff. Is this the right thing to do for newsletters whose target audience is the general public or a more narrow group such as dairy producers?

Can a blog replace the newsletter? Today, I would say yes and no. There is a part of most audiences that can't or won't read the blog, so you have to continue sending the hard copy newsletter. But, you can start weaning those who receive the hard copy version over to the blog version.

Make your blog better than the hard copy issue - put more in your blog articles than your hard copy articles - because you aren't limited by the size of the piece of paper. Use photographs and links to related information - because you can. In the hard copy newsletter, be sure to mention that there is more in the blog and where to find it. This will encourage your clients to opt for the method that is better, faster, easier and cheaper for you to deliver.

In your blog, post 'Right Now' articles along with the same articles you put in your hard copy newsletter (get all the mileage you can). If they read the same article weeks sooner and more, and better articles, eventually they'll drop the hard copy preference.

I think more of your audience is using these technologies than you think. Technorati is currently tracking 81.2 million blogs. That means that a significant portion of the general public is reading blogs and technologically competent enough to be using tools like RSS readers to get their information. If they aren't, perhaps this is a training opportunity for you to really help your clients learn how to get information.

If they aren't doing so today, they will be soon! Do you want to be 'established' before a critical mass of your audience is ready? Do you want to be seen as 'out of date' with the percentage of your audience that is already using RSS readers and wonders why they can't get your information that way?

If your clients are running a business and aren't capable of using these tools, they won't be in business much longer. Do them a favor and help them learn.

I often hear "My clients prefer hard copy newsletters". I wonder if they were asked 'would they prefer receiving it via email for free or paying $1.00 per issue for hard copy' - (it costs near that or more if you figure postage, copying and staff time printing, labeling, preparing for mail and mailing) how many would still opt for the hard copy?

I also wonder how they would answer if they were informed that the online articles would be delivered as they were written rather than waiting weeks for them to be collected, formatted and mailed?

Another bonus of blogging is that it is easy for multiple people to contribute like Tim and Diane are doing with Master Your Garden.